one of the most popular social media platforms, Instagram hosts millions of users. This causes large marketing companies and brands to advertise on the Instagram platform. Of course, only big brands do not advertise on this platform. Small entrepreneurs and other users who want to advertise also prefer Instagram to reach large audiences. So what are the things to pay attention to to advertise on Instagram? In this article, you will find information about what should be considered to advertise on Instagram. Thanks to this information, you will be able to reach your ads to larger audiences. Things to Consider While Advertising on Instagram When advertising on Instagram, you need to carefully adjust some of your settings. In addition, you should choose the right advertising model and content suitable for your target audience. Taking the right steps in advertising and editing your ads well gives you many advantages. Some of these advantages are improving the performance of your ads and managing your advertising budget better. Choosing the Right Advertising Model While advertising on Instagram, it is very important to determine the correct advertising model. During the creation of your ad campaign, you should determine which ad model you will use as a priority. You should choose the right model for the recycling you will get from your ads. Advertising models you should determine while advertising on Instagram are as follows: Brand Awareness Reach Traffic Application Download Interaction Video Viewing Potential Customer Acquisition Recycling You will also increase the performance you get from your ads by choosing the right ad model. Therefore, before creating an ad campaign, you should determine the purpose of your ad campaign. In this way, the income you will earn with your ads will be even higher. Creating a Target Audience One of the most important issues in advertising on Instagram is to determine your target audience. Determining your target audience correctly will increase the efficiency you get from your advertising performance. If you do not create the right target audience, the efficiency you will get from your ads will decrease at the same rate. You can experiment with the targeting settings in Facebook Business Manager in the process of creating a target audience. You can work on different settings such as recorded audiences, specific target audiences, and similar target audiences. In this way, you can direct your ads to the right audiences. You can follow our site to learn more about these audience settings. You can review the target audience building process guides to advertise on Instagram. You may also like this post: How to Prepare Quality Content on Instagram? Instagram is one of the most used social media applications all over the world. Quality content and interactivity on Instagram, both… Use Attractive Images Your ads need to attract attention to get a good result. In this, you should use the most interesting visuals for your advertising campaign. For example, using a white background image for your ad may not provide the effect you expect in your ads. Since the Instagram platform is based on visuality, using interesting visuals will help you at this point. Therefore, you should use remarkable visuals by users while preparing your advertising campaigns. In addition to interesting visuals, the use of video will also give positive results for your advertising campaign. Using engaging videos for your ads will increase the reach and engagement of your ads. Increasing the engagement rates of your ads will also show that your ad is gaining attention. In this way, your reach will also rise. You can use your own photos for your products or you can use stock photos from the internet. Use Correct Visual Measures In addition to using attractive visuals for advertising on Instagram, it is also very important to use the correct visual dimensions. It is also important to use the correct video sizes. These images and videos you will use must be in accordance with Instagram's visual uغير مجاز مي باشدe rules. In addition, these visual dimensions may vary depending on the type of your ad model. The most commonly used dimension at the point of Instagram image dimensions is the 1: 1 measurement unit, also called the square. Using vertical format photos on the Instagram timeline may also be an option for you. At the same time, you can use this format as the 4: 5 ratio images also take up a lot of space on the timeline. If you prefer to use story ads as the ad type, you can also use the vertical format known as 9:16. By using this format, you can make your images look better on the screen. Open Instagram advertising rules

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